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Battleships: Sink or Swim

Hopefully you’ll have heard us talking about the latest addition to our bid side offering: ADVANCE™ Position to Win, as introduced in my previous blog post. 

As a refresh, Position to Win combines our best practice expertise and market-leading software to support a data-led and strategic approach to bidding. It allows bidders to fully understand the competition rules, in order to leverage them to their advantage.  

To celebrate the launch, I put forward the idea for a unique immersive bidding experience, Battleships: Sink or Swim – a one-day event that brought together a hand-picked selection of senior bidders from the defence sector and beyond.  

With content devised by our Bid Sector Lead, Antony Mitchell and our Solutions Specialist, Elliott Taylor, ‘Battleships: Sink or Swim’ was brought to life at the Aviator Hotel in Farnborough. Bidders from organisations such as LMCO, BT Defence, Leidos, Collins Aerospace and General Dynamics got hands on with the new Position to Win capability as they prepared, submitted and tried to win a hypothetical bid in just one day.  

Our bidders were divided into four teams, temporarily joining forces with their every-day competitors, to win our simulated competition. Here’s how it worked:   

  • The exercise was based upon a fictitious procurement of ‘Battleship Simulation Services’ 
  • Teams represented one of four different bidders, picked at random 

The task for the day was to: 

  • Use ADVANCE™ Position to Win to work out your optimum solution to bid 
  • Use ADVANCE™ Review to prepare your bid responses 
  • Upload and submit your ADVANCE™ bid response file into AWARD® 
  • Bids were then assessed in AWARD® in order to crown the winning team. 

The results 

Check out the short video below for a quick run through of the day:   

Big congratulations to our winning team which included representatives from Leidos, Lockheed Martin and CGI. After a very close fought contest, the trio were announced as winners, having successfully immersed themselves in their bid to strategically position their solution against those of their competitors. The team utilised the ADVANCE™ Position to Win tool to maximise their advantage.  

The day was a great success and received fantastic feedback all round, with 100% of the participants now considering the use of ADVANCE™: Position to Win capability on their next bid.  

The event brought to life the true value ADVANCE™: Position to Win delivers to bid teams who are looking to get that extra edge. But don’t just take our word for it – here’s just some of the positive feedback we’ve had from our guests, who are clearly excited by our new product offering:  

Excellent use of the tool and realistic approach to techniques for positioning to win  

Very enjoyable. It was good to learn and play

Definitely want other members of the team to attend 

An essential tool in winning more bids (or declining them) 

You can find out more about how Position to Win’s data-led approach gives your bid team the support and insight you need to beat your competition, in this datasheet. Please do get in touch with any questions.  

I’ll be at DPRTE in Farnborough on 1st April on stand 56, so if you’re attending and you’d like to learn more about how we can support you to prepare the highest scoring bid, let’s schedule a catch-up. If you can’t make it to DPRTE this year, let me know and I’d be happy to come to your location and provide a full demonstration.  

Got a question about Position to Win or our Battleships experience? Please feel free to contact me at: